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Moms Monday : Special Interview with Annabelle Petriella

on April 30, 2012

This Monday we have a special treat. Annabelle Petriella from Stylish Furniture and Decor agreed to be interviewed for this Moms Monday post!

She is an entrepreneur and a mom, so I know you will enjoy reading about how she juggles it all.

Annabelle Petriella

How did you start your own business?

I worked as a high end residential interior designer in Washington, DC for 10 years and New York City for 2 years.  I was working long hours for a design firm in NYC when I got pregnant and decided to shift gears in my career.  I wanted to be able to work from home and make my own schedule once the baby came.  I also wanted to do something relating to my field
and experience as a designer.

Sourcing has always been one of my favorite parts of my job as a designer. It’s so satisfying to find a fabulous piece that is just perfect for a space I’m designing, or to discover something that I know I can use in many different spaces.  That is what inspired me to launch my retail furniture site.  My goal is to bring a designer-sourced selection of furniture, accessories and lighting to my retail customers.

What challenges or obstacles did you face?

Balancing my baby’s needs and the demands of a new company was a challenge I faced from the start.  While I imagined “working from home” meant working here and there around my baby’s schedule, the reality is much different than the fantasy!  I learned early on that I need to have dedicated times to work on my company and times that I focus exclusively
on my son. Otherwise, both the work and my baby suffer.

How do you balance your work with family?

I work for about 2 hours in the morning during his two naps.  I consider that bonus time and am happy to get a few things checked off my list during those two naps.  Then, I work for 3-4 hours uninterrupted in the afternoon while a babysitter or a family member watches him.  I work at night after his bedtime and on the weekends while my husband has some
father-son time.  What is the most liberating about being your own boss is not working less – in fact, you’ll probably work much more! – but being able to choose when (and where!) you work and when to spend time with your family.

What advice do you have for other moms who want to be their own boss?

I have a few pieces of advice for other moms who are considering starting their own company.  First, choose something that you are passionate and excited about.  I love furniture and design, so I enjoy spending time working on my company.  Second, identify your weaknesses and seek the advice and support of others who can help you in those areas.  Third, once
you start your business, set a schedule so that you’re able to focus on work during set times.

What’s your top pick for moms from Stylish Furniture and Decor?

My top pick for moms is our e-design package!  We recently launched our e-design division, Stylish Design Services(www.stylishdesignservices.com).  Using our unique e-design process, we create fantastic customized room designs for a fraction of the cost of an in-home interior designer.  We feature qualified and experienced professional Interior Designers from all over the country with unique and varying styles.  They create a beautiful custom design complete with a
furniture plan and design board showing furniture, lighting and accessory selections and anything else needed to create the room of your dreams!

Thank you, Annabelle! It was fun doing this interview with you!

Everyone, if you haven’t already check out Annabelle’s blog and site. She was kind enough to give wallinspired readers their very own 10% off discount code WALL10! Hurry it expires May 31st!

Stylish Furniture and Decor also offers free shipping on purchases of $500 or more.

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One response to “Moms Monday : Special Interview with Annabelle Petriella

  1. […] Moms Monday : Special Interview with Annabelle Petriella (wallinspired.wordpress.com) […]

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